Online BBA in Advertising and Marketing

Online BBA in Advertising and Marketing

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Online BBA in Advertising and Marketing is strategically designed to optimize learning within the constraints of busy advertising and marketing professionals


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Course Duration - 3 years

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Online BBA in Advertising and Marketing : Overview

Embarking on a dynamic expedition within the realm of global commerce, the Online Bachelor of Business Administration (BBA) in International Business Management serves as a guiding light for advertising and marketing professionals aspiring to enhance their expertise in the international business landscape. Meticulously tailored to align with the demands of working professionals’ schedules. The online BBA programme in Advertising and Marketing provides a flexible and accessible platform, seamlessly integrating academic pursuits with existing commitments in the advertising and marketing sphere.

The Online BBA in Advertising and Marketing is strategically designed to optimize learning within the constraints of busy advertising and marketing professionals. The Online BBA in Advertising and Marketing Programme spans three years. Throughout the academic journey, participants immerse themselves in a comprehensive curriculum mirroring the evolving dynamics of international business. Encompassing a spectrum of subjects, from international marketing strategies to cross-cultural management and global supply chain logistics, the programme ensures a balanced acquisition of theoretical knowledge and practical insights, directly applicable to the complexities of the contemporary globalized business environment.

What distinguishes the Online BBA in International Business Management is its unwavering commitment to fostering a holistic understanding of international business practices, catering specifically to the needs of professionals in advertising and marketing. This holistic approach is evident in the curriculum's emphasis on emerging trends, ethical considerations, and cutting-edge technologies shaping the global business landscape. Graduates emerge equipped with a well-rounded skill set, poised to navigate the complexities of international business with confidence and strategic acumen in the dynamic realm of advertising and marketing.

Key Highlights of Online BBA in Advertising and Marketing

  • The structure of the Online BBA in Advertising and Management is carefully formulated to cater to the needs and objectives of individuals, especially working professionals.
  • The online learning mode of this program maintains the level of traditional on-campus BBA in the Advertising and Marketing program.
  • Online mode of learning allows students to attain their degree with flexibility and in the comfort of their homes.
  • The online Bachelor of Business and Administration Programme has recognitions and approvals from many accredited bodies such as UGC, DEB, AICTE, and others.
  • International students from friendly nations can also apply for this programme.
  • Several universities might need students to be very proficient in the English language. They need to clear some qualifying exams like IELTS, TOEFL, SAT, or any university-specific entrance exams.
  • Candidates get several opportunities to develop their industry connections through several internships and project work.
  • Working professionals might be asked by several universities to submit a letter of recommendation from their employers.

Also Read: BBA: Full form, Admission 2024, Fees, Syllabus, Entrance Exam & Career Scope

The Detailed Curriculum of Online BBA in Advertising and Marketing

Semester 1

Semester 2

Introduction to Marketing

Consumer Behaviour

Principles of Advertising

Digital Marketing Strategies 

Business Communication 

Marketing Research 

Fundamentals of Business Management

Visual Communication and Design

Semester 3

Semester 4

Brand Management

Advertising Campaigns

Social Media Marketing

E-commerce and Online Retailing

International Marketing

Cross-Cultural Communication

Data Analysis for Business

Marketing Analytics

Semester 5

Semester 6

Public Relations

Internship/ Project

Integrated Marketing Communication

Global Advertising Trends

Strategic Management

Entrepreneurship in Marketing

Elective: Advertising Copywriting

Capstone Project: Marketing Strategies

Other Specialisations of Online BBA

BBA Online in GeneralBBA Online in Finance
BBA Online in HRMBBA Online in Digital Marketing
BBA Online in Multimedia ManagementBBA Online in International Business Management
BBA Online in Banking and FinanceBBA Online in Engineering and Project Management
BBA Online in Advertising and MarketingBBA Online in International Finance
BBA Online in Retail SalesBBA Online in Logistics
BBA Online in Financial MarketsBBA Online in Aviation
BBA Online in Data Science and AnalyticsBBA Online in Travel and Tourism Management
BBA Online in Strategy and LeadershipBBA Online in Advertising and Branding
BBA Online in IT and System ManagementBBA Online in Marketing
BBA Online in International MarketingBBA Online in Family Business Management

Eligibility Criteria for Online BBA in Advertising and Marketing

  • Candidates must have passed intermediate from any recognized board of education with a minimum of 50 - 60% of marks.
  • Working professionals seeking online BBA in Advertising and Marketing must have at least 4-5 years of experience in the advertising and marketing field.
  • To prove proficiency in the English language, candidates have to clear the exams like IELTS, and TOEFL.
  • Many universities might need candidates to clear an interview conducted by the concerned university only during the admission process.
  • Candidates should submit a letter of intent by mentioning the reason for their pursuit of the online BBA course.
  • Universities might ask candidates, especially to working professionals to submit a letter of recommendation from their professors or employers.

Career Prospects

  • Advertising Manager
  • Marketing Specialist
  • Digital Marketing Strategist
  • Brand Manager
  • Social Media Manager
  • Market Research Analyst
  • Public Relations Specialist
  • E-commerce Manager
  • Marketing Communications Manager
  • Product Manager

Also Read: 10 Shocking Reasons Why an Online BBA Could Be Your Golden Ticket to Success

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