Online BBA in Digital Marketing

Online BBA in Digital Marketing

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Online BBA in Digital Marketing programme offers the flexibility of online learning, allowing students and working professionals


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Course Duration - 3 years

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Online BBA in Digital Marketing

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Online BBA in Digital Marketing : Overview

The Online Bachelor of Business Administration (BBA) programme in Digital Marketing is designed for working professionals seeking to augment their skill set and stay ahead in the dynamic realm of digital marketing. Designed to accommodate the busy schedules of professionals, The Online BBA in Digital Marketing programme offers the flexibility of online learning, allowing students and working professionals to pursue their degrees without compromising their existing commitments.

The Online BBA in Digital Marketing With a duration that respects the time constraints of working individuals, the Online BBA in Digital Marketing typically spans for 3-years to 4-years, providing a comprehensive curriculum that encompasses the intricacies of digital marketing strategies, social media management, analytics, and emerging technologies. This ensures that graduates are well-versed in the latest trends and equipped to navigate the ever-evolving landscape of digital marketing.

Moreover, The Online BBA in Digital Marketing programme is approved by recognized accreditation bodies such as AICTE, UGC, and DEB, attesting to its academic rigour and adherence to industry standards. Such approvals add credibility to the degree, assuring students that they are investing in a programme that meets high educational benchmarks. As a result, graduates emerge not only with a solid foundation in digital marketing but also with a credential that is widely recognized and respected in the professional sphere.

Key Highlights of Online BBA in Digital Marketing

  • The Online BBA in Digital Marketing programme is designed for working professionals, offering a flexible online format that allows students to balance their studies with career commitments.
  • The curriculum of Online BBA in Digital Marketing covers a broad spectrum of digital marketing strategies, including social media management, SEO, content marketing, and analytics, ensuring graduates are well-versed in diverse aspects of the field.
  • The coursework is regularly updated to align with industry trends, providing students with the latest knowledge and skills demanded by the dynamic digital marketing landscape.
  • Students benefit from the expertise of experienced faculty members who bring real-world insights and practical knowledge to the virtual classroom.
  • The online platform facilitates networking with peers and industry professionals, fostering valuable connections that can enhance career opportunities.
  • The curriculum may incorporate a global perspective, preparing students to navigate international markets and diverse cultural contexts in the digital marketing domain.
  • The Online BBA in Digital Marketing programme may offer internship opportunities or capstone projects, allowing students to gain hands-on experience and build a tangible portfolio for future employers.
  • The Online BBA in Digital Marketing programme holds accreditation from relevant educational bodies, ensuring that it meets rigorous standards and provides a recognized qualification in the field of digital marketing.

Also Read: BBA: Full form, Admission 2024, Fees, Syllabus, Entrance Exam & Career Scope

The Curriculum of Online BBA in Digital Marketing

Semester 1Semester 2
Introduction to MarketingSocial Media Marketing
Business CommunicationConsumer Behavior
Digital Marketing FundamentalsSEO and SEM
Principles of ManagementPrinciples of Management
Semester 3Semester 4
Business StatisticsCost Accounting
Money and BankingBusiness Law
Financial Management IInvestments and Portfolio Management
Marketing PrinciplesManagerial Economics
Semester 5Semester 6
Strategic ManagementInternship/Practicum
Derivates and Financial MarketsResearch Methods in Finance

Other Specialisations of Online BBA

BBA Online in GeneralBBA Online in Finance
BBA Online in HRMBBA Online in Finance and Leadership
BBA Online in Multimedia ManagementBBA Online in International Business Management
BBA Online in Banking and FinanceBBA Online in Engineering and Project Management
BBA Online in Advertising and MarketingBBA Online in International Finance
BBA Online in Retail SalesBBA Online in Logistics
BBA Online in Financial MarketsBBA Online in Aviation
BBA Online in Data Science and AnalyticsBBA Online in Travel and Tourism Management
BBA Online in Strategy and LeadershipBBA Online in Advertising and Branding
BBA Online in IT and System ManagementBBA Online in Marketing
BBA Online in International MarketingBBA Online in Family Business Management

Eligibility Criteria for Online BBA in Digital Marketing

  • Candidates should have a minimum high school diploma or equivalent qualification from a recognized board of education.
  • The Online BBA in Digital Marketing program may require a certain GPA or academic performance.
  • The Online BBA in Digital Marketing programme may require language proficiency test scores (e.g., TOEFL, IELTS) for non-native students and international students.
  • Completion of the online application form with accurate personal and educational information.
  • Submission of required documents, such as transcripts, certificates, and identification proof.
  • Some universities/ institutions may interview to assess the candidate's suitability for the Online BBA in Digital Marketing programme.
  • Candidates should submit a written statement outlining their reasons for pursuing an Online BBA in Digital Marketing.
  • Candidates are also required to submit letters of recommendation from teachers, employers, or other professional contacts.
  • Candidates should submit their application within the admission deadlines set by the concerned university.

Career Opportunities after Online BBA in Digital Marketing

  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • Content Marketing Strategist
  • Email Marketing Manager
  • E-commerce Manager
  • Data Analyst in Digital Marketing
  • Digital Advertising Specialist

Also Read: 10 Shocking Reasons Why an Online BBA Could Be Your Golden Ticket to Success

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