Online MBA in Digital Marketing and Ecommerce

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The online MBA in Digital Marketing and Ecommerce is an innovative and industry-relevant master's degree program designed to equip students with the latest digital marketing and ecommerce management skills.


Offered By -13 Universities

Course Duration - 2 years

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Online MBA in Digital Marketing and Ecommerce

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Online MBA in Digital Marketing and Ecommerce : Overview

Brief Overview of the Online MBA in Digital Marketing and Ecommerce

The online MBA in Digital Marketing and Ecommerce is an innovative and industry-relevant master's degree program designed to equip students with the latest digital marketing and ecommerce management skills. This 2-year postgraduate degree provides comprehensive training in utilizing digital platforms and analytics for business growth, brand building, customer acquisition and sales.

Through this program, students gain theoretical knowledge and practical application of digital marketing strategies, including SEO, social media, content, email, and mobile marketing. The key objectives are to develop expertise in ecommerce business models, digital product management, website optimization, online consumer behavior, and data-driven decision-making. On completion, graduates are proficient in core management and possess contemporary digital marketing abilities valued by recruiters.

Read this Blog for More Info- Explore Trending Combinations of Online MBA in Dual Specialization

Key Highlights Of The Online MBA in Digital Marketing and Ecommerce

  1. The curriculum is designed with inputs from industry experts to align with current digital marketing and ecommerce sector requirements. Subjects cover both foundations and specialized topics.
  2. The pedagogy includes live lectures, engaging course material, collaborative discussions, hands-on projects, and case studies from actual companies. This develops conceptual clarity and practical skills.
  3. Students gain exposure to digital marketing tools and platforms through hands-on training and projects. This builds proficiency in applying classroom concepts to real-world problems.
  4. The course includes a significant dissertation or live project in the final semester, providing opportunities to apply acquired knowledge to solve business challenges.
  5. The program equips students with the expertise to excel in digital marketing and ecommerce roles across diverse industries and profiles ranging from startups to corporates.

Eligibility Criteria For The Online MBA in Digital Marketing and Ecommerce

The minimum eligibility is a bachelor's degree in any discipline from a recognized university. Students in the final year of graduation can also apply. There is no age limit or work experience required. The graduation percentage criteria can range between 45% to 55% aggregate marks, depending on the university. Candidates meeting the essential graduate requirements interested in digital marketing and ecommerce can pursue this course to gain specialized knowledge and skills for career advancement in this domain.

Career Opportunities After Completion Of The Online MBA in Digital Marketing and Ecommerce

  1. Digital Marketing Manager: Drive digital marketing initiatives of brands/businesses across channels like SEO, social media, email, content, and mobile marketing.
  2. Social Media Marketing Manager: Create and execute social media strategies, manage online communities, and drive engagement and acquisitions through platforms like Facebook, Instagram, etc.
  3. Search Engine Marketing Specialist: Plan and implement optimization and paid advertising campaigns to boost visibility and generate leads.
  4. Web/App Analytics Manager: Track and analyze user engagement, funnels, and conversions of websites and apps. Derive insights to enhance customer experience and ROI.
  5. Ecommerce Business Development Manager: Strategize and execute plans to develop ecommerce presence on marketplaces, manage vendor relationships, and expand to new geographies/segments.

Other Specialization in Online MBA

MBA in Marketing ManagementMBA in Operations Management
MBA in HR ManagementMBA in IT Management
MBA in Business AnalyticsMBA in International Business Management
MBA in Logistics and Supply Chain ManagementMBA in Data Science
MBA in Finance and Marketing (Dual)MBA in Data Science and Analytics (Dual)
MBA in Healthcare ManagementMBA in Marketing & HR Management
MBA in Project ManagementMBA in Retail Management
MBA in Banking & Finance ManagementMBA in Digital Marketing
MBA in Entrepreneurship and Leadership (Dual)MBA in Digital Marketing and Ecommerce
MBA in Financial Markets ManagementMBA in Banking, Financial Services and Insurance (BFSI)
MBA in Fintech ManagementMBA in Hospital & Healthcare Management
MBA in Oil and gas ManagementMBA in Agri Business Management
MBA in Hospitality ManagementMBA in Hospital Administration
MBA in Banking and InsuranceMBA in Human Resource Management and 
Finance Management (Dual)
MBA in Production and Operation ManagementMBA in Finance Management

Frequently Asked Queries

Digital marketing and ecommerce will continue to grow exponentially as consumer behavior shifts online. Businesses are increasing investment in digital presence across channels. Professionals with specialized digital marketing and ecommerce skills will be in high demand.

You can explore roles like digital marketing manager, social media marketer, content marketing specialist, search engine optimizer, web analyst, ecommerce business developer, and more across diverse industries.

The curriculum incorporates live projects, current case studies, hands-on exposure to digital marketing tools, and practical training to build industry-ready skills.

It is a 2-year full-time degree with 4 semesters. The first 3 semesters cover core and specialized subjects. The final semester includes a significant project/dissertation.

Yes, many universities offer flexibility of online or blended learning, choice of electives, pace of completion, and exit options to suit working professionals.

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