Online MBA in Digital Marketing
The Online MBA in Digital Marketing is a comprehensive postgraduate management program designed to give students an in-depth understanding of digital marketing concepts, strategies, and tools.
Offered By -13 Universities
Course Duration - 2 years
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Online MBA in Digital Marketing
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Online MBA in Digital Marketing : Overview
Brief overview of The Online MBA in Digital Marketing
The Online MBA in Digital Marketing is a comprehensive postgraduate management program designed to give students an in-depth understanding of digital marketing concepts, strategies, and tools. This two-year online course equips students with the knowledge and skills to create data-driven digital marketing campaigns across multiple platforms like search, social media, email, mobile, etc.
In this program, students will gain exposure to digital marketing fundamentals covering topics like search engine optimization, pay-per-click advertising, web analytics, content marketing, social media marketing, and mobile marketing. The curriculum includes real-world case studies and practical projects to help students apply theoretical concepts. Upon completion, graduates will have the strategic thinking and analytical abilities to drive digital marketing initiatives in diverse business environments. This course is ideal for marketing professionals looking to upgrade their skills and fresh graduates aspiring to build a rewarding career in digital marketing.
Key Highlights of The Online MBA in Digital Marketing
- The two-year online MBA program covers all aspects of digital marketing, including SEO, PPC, web analytics, social media marketing, email marketing, mobile marketing, etc.
- The curriculum includes detailed modules on digital marketing strategies, campaign planning, web and social media analytics, digital content creation, search engine marketing, and more.
- Students can access the latest digital marketing tools and software required for hands-on practice through simulated projects and assignments.
- The online course format, with 24/7 accessibility to study materials and recorded lectures, offers flexibility to working professionals.
- The program concludes with a capstone project where students work on developing an integrated digital marketing campaign for an authentic brand.
Eligibility Criteria Of The Online MBA in Digital Marketing
The minimum eligibility criterion for the online MBA program in Digital Marketing is a bachelor's degree in any discipline from a recognized university. Both fresh graduates and working professionals with some experience can apply for this course. The program is ideal for those looking to build a career in digital marketing or transition into the field from other domains like marketing, advertising, PR, technology, analytics, etc. Basic knowledge of marketing concepts is desirable but optional.
Career Opportunities After Completion Of The Online MBA in Digital Marketing
- Digital Marketing Manager - Drive digital marketing strategies for brands/businesses, set KPIs, execute and optimize campaigns end-to-end.
- SEO Analyst - Undertake keyword research, perform on-page and technical SEO, track rankings, and ensure website optimization.
- Social Media Manager - Create and execute social media strategies, manage brand presence and engagement, and track performance.
- PPC Specialist - Plan and execute pay-per-click campaigns, manage bids and budgets, and analyze performance to optimize returns.
- Web/Marketing Analytics Manager - Analyze web traffic, conversion funnels, and campaign metrics to derive insights and optimize marketing ROI.
- Content Marketing Manager - Develop content strategies, produce engaging texts, visuals, and videos, and measure content performance.
Other Specialization in Online MBA
Frequently Asked Queries
The online MBA uses a blended learning model with prerecorded video lectures, e-learning materials, virtual classrooms, online discussions, etc. Real-world case studies, projects, and hands-on tools facilitate experiential learning.
Work experience is not mandatory, but 1-2 years of experience in marketing or related fields can be beneficial. Fresh graduates passionate about digital marketing can also opt for this course.
Digital marketing jobs are expected to grow by over 20% in India over the next 5 years. Skilled digital marketers will continue to be in high demand across industries as firms adopt digital-first strategies.
The pedagogy of this online MBA program involves a mix of instructional methods for effective learning. Prerecorded video lectures and e-learning materials provide conceptual knowledge. Case studies and simulations develop analytical and strategic thinking abilities. Hands-on exercises using digital marketing tools and real-world projects allow the practical application of concepts. Online discussions and forums enable peer learning. The blended learning approach caters to different learning styles.
The curriculum offers comprehensive modules spanning all significant disciplines of digital marketing. Core courses teach digital marketing fundamentals, campaign planning, content strategy, SEO, social media, analytics, etc. Electives allow customization as per interests. Capstone projects, hackathons, and contests provide opportunities to apply skills to real-world problems. The focus is on both strategic and execution aspects. Students also get access to the latest tools and software used by companies.