BBA in Marketing Management: Course Details & Career Scope

BBA in Marketing Management: Course Details & Career Scope

BBA in Marketing Management: Course Details & Career Scope,Jan 27, 2025

Online BBA

Jan 27, 2025

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Marketing is a primary role that increases any business organization's success rate in today's highly competitive business environment. Many students are attracted to the Bachelor of Business Administration with Marketing Management due to the enhanced requirement for talented marketing professionals. Students of this course attain a deep knowledge of consumer psychology, brand management, and marketing techniques. Hence, the students are all well set to perform in this dynamic marketing industry.

 

Course Highlights

Particulars

Details

Course Level 

Undergraduate

Course Duration

3 years

Course Accreditation

UGC, NAAC, AICTE

Eligibility Criteria

10+2 with the commerce stream or equivalent.

Average Fee Range

INR 1,50,000 to INR 7,70,000 Per Annum

Job Profiles

Market research, Public Relations, Social media Manager, Business Development Executive, etc. 

Top Recruiters

Tata Consultancy Service, Wipro, Deloitte, Amazon, ICICI Bank, Infosys, Microsoft, Reliance Industries Limited, etc. 

Average Salary Package

INR 3,88,000 to INR 18,00,000 Per Annum

 

History of BBA in Marketing Management

Starting back in the United States in the early 20th century as a stepping stone into the world of business, BBA marketing management is relatively recent, attaining great importance through companies realizing, midway through the 20th century, how imperative it became to understand needs and preferences about what customers wanted from companies. Through various institutions throughout the world especially the good and leading one today, globally accepted, evolving along with this constantly changing world's demands.

 

Advantages of BBA in Marketing Management

  • Because the BBA Marketing program focuses on advanced marketing and business management and how they are applied in the industry, there are many options to pursue this program.
  • The course's main focus is Modern Business Marketing Management and Techniques that will help the individual stand out in the marketplace and enhance their career.
  • Students need to practice at first with some specific sectors of their interest. They will learn all the practical aspects of what they have learned on the pages of their Management books. By putting fundamental business techniques into practice, they can enhance their sectors. 
  • A master’s degree in management is itself a stunning and valuable degree so after taking a postgraduate course degree they easily can get admitted to the area where they wanted to build their career for so long. 

 

Course Curriculum

Semester 1

 

Foundation in English

Principles of Management

Financial and Management Accounting

Managerial Economics

Semester 2

 

Business Communication

Elements of Insurance

Marketing Management

Personal Selling and Salesmanship

Product Management

Environmental Studies

Semester 3

 

Sales and Distribution Management

Integrated Marketing Communication

Service Marketing

Retail Marketing 

Marketing Research

Semester 4

 

Economic Analysis

Soft skills

Organizational Behaviour

Sales and Distribution Management

Semester 5

 

Fundamentals of Entrepreneurship

Marketing Management

Social Project/Rural Project

Current Business Affairs

Semester 6

 

Business Laws

Financial Management

Semester End Viva-Voce

 

Course Eligibility  

The typical eligibility criteria to enroll in BBA in Marketing Management programs are the following:

  1. Candidates must have earned a minimum of 50% on their 10+2 from an accredited board in any subject, ideally commerce.
  2. To get into the BBA Human Resource Management program, candidates may require an entrance test: such as the DUJAT, IPMAT, SET, CUET, NPAT, or others.

 

Career Options

  1. After completing the BBA in Marketing Management degree, students have plenty of options in which they can grow.  
  2. After taking a postgraduate course degree in the BBA in Marketing students will go to the MBA degree but they can also take a diploma course degree option to save their time for further use in taking experience. 
  3. Positions such as Executive Assistant, Account Manager, Marketing Executive, Brand Manager, Public Relations Manager, and Business Development Executive are valuable positions, and the salary packages are given below: 

Job Profile

Average Salary Package

Executive Assistant

INR 5,50,000 per year

Business Development Executive

INR 7,00,000 per year

Account Manager

INR 17,05,000 per year

Marketing Executive

INR 5,32,400 per year

Brand Manager

INR 14,80,000 per year

Public Relations

INR 13,89,542 per year

If you want to learn more about the course or want to the admission process then book a free career counselling call with our expert counsellors today. 
The link is here:- https://onlinevidyaa.com/counsellors 

 

FAQs

Is a marketing BBA good for me?

The BBA in Marketing course develops the ability to analyze problems and communicate with students, which are essential elements of success within the marketing profession. Employers have a significant need for such abilities, in addition to marketing.

 

Does BBA in marketing involve maths?

No. There is no math. BBA students do not need to do math. The majority of colleges are open for admissions from all streams if the students meet their eligibility criteria.

 

Does a marketing BBA have any scope?

Candidates can opt for several different types of jobs with a BBA in marketing. The usual jobs are social media manager, product manager, brand manager, and marketing manager. All of the above require knowledge of marketing and skills to further support professional advancement.

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